Early on at BetterHelp, I brought influencer content as ad creative to the healthcare industry. One of the first roles I hired was to replace that function. I’m proud to say that I hired well, but as a result, I can’t take credit for any influencer work that was produced in the last two years. Below are some top-performing ads from 2019-2020, when I was directly managing paid influencers at BetterHelp.