Testimonials
To the uninitiated, the prospect of going to therapy can be daunting. Revealing your deepest thoughts and feelings to a stranger requires a great deal of trust and vulnerability. The goal of these testimonial spots was to humanize BetterHelp’s service and show people that therapists are here to help.
We cut six versions of these spots and ran them for well over a year on broadcast and streaming. The success of these commercials prompted us to film client testimonials a year later.